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Why Use a CDN for Video Streaming?

Alex Khazanovich
Video Streaming
April 17, 2024

Nobody enjoys waiting for videos to load.  CDN Video Streaming helps by making the CDN store copies of your video in multiple locations, letting it deliver the content to viewers from the closest spot.

However, there’s more to how a CDN handles traffic; we need to break it down one at a time:

The Delivery Advantage

Picture a video file as a giant action movie with tons of explosions (data). Delivering it directly from your server to viewers worldwide is like sending it on a slow boat – it can be painfully slow and get stuck in port traffic (internet congestion). 

A CDN acts like a network of high-speed jets strategically positioned around the globe. The CDN makes copies of your video (data) and stores them in these closer locations. 

When a viewer requests your video, the CDN dispatches the closest jet (server) with the movie, significantly reducing the travel time (latency) and getting the video to the viewer faster. This translates to less buffering and a smoother, action-packed viewing experience, without any frustrating interruptions.

Maintaining Crystal-Clear Quality and Security

Ever noticed a video going blurry or pixelated as a car chase unfolds? This can be due to insufficient bandwidth on the route between the viewer and your server. 

Bandwidth is like the number of lanes on a highway – a single-lane road (low bandwidth) can only allow a limited amount of traffic (data) to flow through at a time.

Using a CDN for live streaming is equal to adding extra lanes to the data highway. This frees up resources on your server, allowing it to deliver video streams at higher quality, even during peak streaming hours with intense action sequences. 

Additionally, CDNs are built with redundancy, meaning they have multiple servers in each location. If one server experiences a technical glitch during a crucial plot twist, another can take over seamlessly, ensuring your viewers always receive a clear, uninterrupted stream, protected from any roadblocks.

Reaching a Global Audience without Breaking the Bank

The internet is a vast world, and your viewers can be scattered across continents. A CDN with geographically distributed servers bridges this distance. 

Through delivering videos from the closest server location, viewers have a better experience regardless of where they are in the world,  whether they're following the action in a Tokyo cafe or relaxing on a beach in Rio. 

This is especially true for audiences spread across different continents. Without a CDN, the video data would have to travel long distances, introducing delays and potential quality issues that could disrupt the viewing experience.  

On top of that, CDN for videos can help you save money on bandwidth costs. CDN streaming is distributed on multiple servers, which means the burden is off your origin server, potentially reducing the amount of bandwidth you need to pay for.

Protecting Your Videos with CDNs

To safeguard your video content against unauthorized access and distribution, Content Delivery Networks (CDNs) deploy a trio of powerful technologies:

  • Digital Rights Management (DRM) acts as a digital lock-and-key system, ensuring only authorized viewers can access your content by supporting various DRM standards for broad compatibility across devices.
  • Secure Token Authentication creates a unique, temporary pass for viewers, adding an extra layer of security by validating user access through tokens that can restrict viewing based on time, location, or device.
  • Encryption scrambles your CDN video data, making it unreadable to anyone without the correct decryption key, protecting your content even if it's intercepted during delivery.

Optimizing with Multi-CDN

In addition to the solid foundation provided by traditional CDNs and Virtual CDNs, the advent of a Multi-CDN strategy takes content delivery network optimization to the next level.

Here's how Multi-CDN enhances performance and reliability:

  • It mitigates the risk of outages. If a single CDN provider experiences an issue, your content can still be delivered seamlessly through the remaining providers in your network. This redundancy ensures consistent uptime for your content.
  • Allows you to leverage multiple CDN providers, each with its own global network of PoPs (Points of Presence). By intelligently routing traffic to the closest and most performant CDN for each user, Multi-CDN minimizes latency and optimizes content delivery speed. This translates to a smoother user experience for your audience, regardless of their location.
  • Empowers you to negotiate pricing with various providers, potentially leading to more competitive costs. Additionally, by strategically routing traffic based on performance and cost factors, you can optimize your bandwidth usage and potentially reduce overall expenses

For more concrete details of what a CDN is capable of, check out this guide on Optimizing Video Streaming Architecture