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How to Reduce Time To First Byte?

Edward Tsinovoi
TTFB
April 2, 2024

Reducing TTFB is about minimizing delays from the moment a request is made to when the server begins to send data back to the client. It requires a holistic approach, focusing on both the network and server optimizations, to ensure content is delivered to your users as quickly as possible. 

This usually means server and application tweaks, such as improving web server configuration, utilizing caching, optimizing databases, and considering CDN acceleration. 

Regularly revisiting and refining these areas will help keep your TTFB low, enhancing the overall user experience on your site.

Optimize Server Configuration

Your server's setup should not be overloaded and should have enough resources. Upgrading hardware or moving to a faster hosting solution can make a significant difference.

Also, configure your web server software (like Apache or Nginx) for optimal performance; even small tweaks can lead to noticeable improvements.

Leverage Caching

Caching is your best friend for reducing TTFB. Implement server-side caching techniques to store copies of frequently accessed resources. 

Use browser caching to minimize repeat requests. Application-level caching (like memcached or Redis) can also drastically reduce database query times for dynamic content.

Optimize Database Queries

Slow database queries are often the bottleneck. Optimize your queries for efficiency and speed. Index your database properly to reduce lookup times. 

Regularly review and optimize your database's performance to ensure it's not the weak link.

Use a Content Delivery Network (CDN)

A CDN can significantly reduce TTFB for users located far from your server. By caching content on servers closer to the user, CDN technologies can deliver data with minimal delay, improving your site's overall speed and responsiveness.

CDN improves performance; it’s your friend! Having multiple friends can be even better!

Multi-CDN setups can further refine this approach by reducing all the specific cons that can come from selecting specific vendors. Look carefully into different CDN types, and ensure the CDN technology you chose is the best possible for your content. 

For more info, check this guide on Optimizing CDN Architecture.

Minimize HTTP Requests & Optimize Application Code

Reduce the number of HTTP requests required to load your site. Combine CSS/JavaScript files, and use image sprites. The fewer requests your server has to process, the quicker your TTFB, and the more optimal your control over network traffic.

Review and refine your application's backend code. Inefficient code can slow down your server response time. Focus on optimizing critical rendering paths and streamlining server-side processing to ensure swift execution.

Enable Compression

Use tools like Gzip or Brotli to compress your website's resources. These tools shrink the size of your HTML, CSS, and JavaScript files before they're sent over the network. Most web servers, like Apache and Nginx, can be configured to automatically compress files when serving them. 

The smaller file size means quicker transmission times, effectively reducing your TTFB. Check your server documentation on how to enable compression.

Implement HTTP/2

HTTP/2 introduces several optimizations over HTTP/1.x, such as stream multiplexing, which lets multiple requests and responses happen concurrently over a single connection, and header compression to reduce overhead. 

To take advantage of HTTP/2, your server and clients (users' browsers) must support it. Most modern web servers and browsers do, but ensure your server is configured correctly to serve content over HTTP/2. This can significantly cut down TTFB as less data is transferred, and it's done more efficiently.

Choose the Right Hosting

Select a hosting service that matches your needs. Considerations include:

  • Geographic Location: Choose a host with data centers near your user base to minimize data travel time.
  • Resource Allocation: Ensure the hosting plan provides enough CPU, RAM, and bandwidth to handle your traffic comfortably.
  • Performance: Look for hosts known for their performance and uptime. Research and reviews can guide you here. 
  • Scalability: Ensure your hosting can grow with your site, offering easy upgrades to resources or plans.

SSL/TLS Optimization

Optimizing your SSL/TLS settings can reduce the time needed to establish a secure connection. Implementing TLS 1.3, the latest version, minimizes the handshake process, cutting down connection times. Ensure your web server is configured to prioritize TLS 1.3. 

Additionally, consider using OCSP stapling to speed up the SSL certificate verification process, further reducing TTFB.

Dynamic Content Delivery Optimization

For dynamic content, leverage edge computing or dynamic content caching techniques. These methods process or cache content closer to the user, significantly cutting down delivery times.

Explore content delivery networks (CDNs) that offer edge computing capabilities or ensure your CDN can cache dynamic content efficiently. 

This approach minimizes the distance data travels and the processing required, slashing TTFB for dynamic content.

Database Performance Tuning

Ensure your database runs smoothly by:

  • Implementing Query Caching: This stores the result set of frequent queries in memory for faster retrieval.
  • Optimizing Database Design: Regularly review your database schema and indexes to ensure they're efficient and up-to-date.
  • Cleaning Up Regularly: Remove unused tables, rows, or databases to keep the system lean and efficient.

Tools and plugins are available for most database systems to help identify performance bottlenecks and optimization opportunities.

DNS Lookup Optimization

A fast DNS provider ensures that the translation from your domain name to its IP address is as quick as possible, reducing overall TTFB. To ensure your DNS provider is up to speed:

  • Benchmark DNS Performance: Use tools like DNSPerf or Pingdom to compare the response times of different DNS providers.
  • Consider Premium DNS Services: These often offer faster and more reliable DNS resolutions compared to free services.
  • Geographical Distribution: Choose a DNS service with servers distributed globally to ensure fast lookups regardless of where your users are.